Obviously, we are a society on the go…and mCommerce(commerce via mobile devices) has taken off with the massive popularity of mobile devices. Mobile device sales overtook desktop sales last year and since mobile is predicted to continue this growth you can expect mCommerce to follow suit. What does this mean for your business? You must be prepared with mobile sites, mobile apps and a mobile marketing strategy to succeed in this growing mCommerce market.
We all want our customers to have a pleasant shopping experience, and mobile sites or responsive design and mobile apps can assist with this goal. Mobile shoppers want information quickly and want to obtain that information easily, so give them one-click access to your phone number and location. Make sure your site is mobile-friendly with responsive design or a mobile site so your content displays correctly on devices of varying sizes. We have the capability to assess your mCommerce needs and advise whether responsive design or a mobile site would better suit your content.
Studies by Google show that businesses without mobile sites drive customers away, while mobile-friendly sites increase customer loyalty. Here are some interesting stats on mobile sites:
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
- 79% of people who don’t like what they find on one site will go back and search for another site.
- 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
Mobile apps give businesses the unique ability to have mobile users perform repeated valuable tasks easily and send push notifications containing ads or offers designed to convert customers. They can provide mobile users easy ways to navigate and perform functions on their mobile devices. The functions that businesses provide via mobile apps can create a more engaging and satisfying user experience. Additionally, mobile apps provide an easy way to use the businesses services. By providing mobile apps, businesses create more loyal customers and obtain more customers.
For businesses, mobile apps can provide great data and analytics information offering insight into customer habits. This gives businesses the ability to send offers that are targeted based on prior shopping habits (re-targeting) or physical location of a customer (geo-targeting). Imagine if your customer came from within a predetermined, geo-fenced area (say, within a 5 mile radius of your location) having a coupon, incentive or simply an enticing photo sent to their mobile device enticing them to come to your physical location…that’s the power demonstrated by mobile apps!
Mobile phone users depend on mobile search to find goods and services near their location. Clearly, you want your business to be found in mobile search results, especially if you are a local business. Local Search Optimization ensures that a business appears in the mapping and local search areas that are specific to their keywords and geography. Google’s Hummingbird update assists with this, inferring customer intent as voice queries gain popularity. Google’s pigeon update is specifically aimed at improving local search results. It’s becoming increasingly important for businesses to be found on in local search these days, and we have local search optimization strategies to help do just that.
Many mobile marketing strategies create an overall strategic conversion funnel utilizing responsive or mobile site, mobile apps, local search optimization, mCommerce, SMS and/or MMS to generate engagement and mobile transactions with mobile users. As mobile usage explodes, these strategies have become more and more useful for businesses in recent months. SMS has been the traditional method of sending offers to subscribers, but MMS (which allows images, audio and video to be included) is gaining popularity. Sending offers or messages to subscribers (yes, the customer must opt-in to receive your messages) is only as good as the offer itself. Consult with WSI Digital Marketing today to develop your arsenal of mobile marketing strategies.