Our society has gone social these days and the social media revolution is forcing businesses to adopt a presence and engage customers on a variety of social channels. To do well, a business has to develop a “web presence” that includes social media. Social can provide answers to vital questions. Who are your customers, what are their likes and dislikes, which channels do they frequent, and what content resonates well with them? These are just a few of the questions you should be asking in order to establish a successful social media marketing campaign and presence.
Social Media Marketing is strategically utilizing social media platforms to amplify and promote your brand, create and maintain brand awareness, help convey an image of expertise and competency for your brand and instill a sense of trust in your business. Social Selling is utilizing social media as a tool to create sales situations, conduct sales oriented research, and maintain sales opportunities and relationships. There are many benefits and also risks of social media marketing and businesses must have a comprehensive strategy in place including creating optimized posts and engaging customers, sharing video and blog content, and attracting customers with offers or ads, all while ensuring legal compliance and minimizing risk and exposure.
We develop social media marketing strategies and branding opportunities that can complete the branding and sales cycles and create success for your business. Additionally, we have a social selling training program that teaches how to go beyond the traditional selling techniques by utilizing social media to get ahead of the competition. Contact us for advice, consulting and implementation of Social Media Marketing and Social Selling.