For interaction and frequent communication, we have moved to Facebook, Twitter and LinkedIn.  Please join us there:

LlinkedIn: http://www.linkedin.com/in/expertwsi

Facebook: http://www.facebook.com/expertwsiemarketing

Twitter: https://twitter.com/#!/expertwsi

 YouTube: http://www.youtube.com/expertwsi

Please follow us on our social channels.

Google and Keller Fay collaborated to study the effects of the Internet and Internet enabled devices on word of mouth conversations about brands.  It is still clear that word of mouth is the best method for referrals and effectively spreading the word about your brand.  But, some interesting results came out of the study.  From the result of the study, media and marketing channels are providing the meat for word of mouth conversations.  And, the one that has the most impact before, during and after the conversations is the internet.  So, even if you are not using social media to “spread the word”, the internet is the number one impact on your offline conversations.  Incidentally, this is a change as the internet has now replaced TV as the major source of information that is driving Word of Mouth conversations.  Further, and I know Google likes this, searches are the number one initiators of conversation. 

I would like to be able to argue with the results of the Google study that toots its own horn.  But, when I assess my own habits, I find that the first place I go to get information for discussion or presentation is the internet.  I find that the first place that I go to verify information about companies that I heard in discussion is the internet. And, utilization of search engines is a large part of getting information out of the internet quickly.  I wonder, do you have the same habits regarding information gathering; or, is Google/Keller Fay whacky for obvious reasons?  If the study is flavored true, it is becoming more and more apparent that a business, no matter the size, needs a good web presence that tells its story effectively and presents it in an engaging fashion utilizing the best technology the web has to offer. 

Questions and discussions on the subject “How Can Oilfield Services Companies Improve Their Marketing ROI?” are ramping up.  In many discussions, oilfield service companies want to accelerate the adoption of new technology.  A major factor in not accelerating the adoption of new technology is the time spent searching and screening by companies that need better technology to stay on top of the industry and to remain competitive.  Companies are looking for better, quicker ways to obtain information on new oilfield services technologies and how these technologies can help them be more efficient, more effective, move faster and basically turn more revenue and profit. Oilfield Services Companies need to get their information out quickly and efficiently to the right people.  Yet, as competition heats up in a tight economy, marketing ROI is a concern for Oilfield Services Companies. What are Oilfield Services Companies doing to improve their marketing ROI?