digital3In my last blog post I provided some great benefits of utilizing video in your online marketing. Now that you?re aware of the benefits, let?s explore the options, as there are some great new apps to help your business get started with video.  Here are some great tools and tips to get you started using video for online marketing:nn nnInstagram and Vine ? the new apps on the blocknnTwitter and Instagram have been busy in 2013, each launching new video apps.  Twitter started the video app revolution with Vine, a free mobile app allowing users to capture and share 6-second videos.  Instagram answered with their version, featuring longer clips.  How can businesses use these apps?  Here are a few ideas to inspire you:n

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    • Do a quick tour of your facilities

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    • Show before and after service shots

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    • Highlight your employees

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    • Promote a product

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    • Highlight an event

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nConsider a series ?Lowe?s championed this technique with their viral Vine series #lowesfixinsix, showing quick tips such as how to remove a stripped screw.  Video series are popular and can be used across a variety of verticals.  Here are some great examples:n

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    • Salons ? before, during and after shots of makeup and hair

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    • Contractors ? before and after service shots

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    • Retailers ? creative uses of your products

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    • Car Dealerships ? happy customers driving off the lot

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    • Restaurants ? quick video recipes

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nYouTubennYouTube is the obvious place to get started if you have longer topics or a video series in mind.  Businesses can have their own viral YouTube channel, as evidenced by Old Spice, Nike or Red Bull.  It?s easy to get started on YouTube with these great ideas:nn1. Creative contentnnWhat type of content should a business video include?  Here are 3 popular content ideas:n

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    • Product launches or services ? Make a video surrounding services your company offers or launch a new product via video.

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    • DIY tips or tutorials ?DIY tips and advice are very popular with customers and can be a great way to showcase your expertise.

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    • Video Testimonials ? Customer testimonials help convey a level of trust, so consider a few short videos from satisfied customers.

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n2. Share your videonnVideos content is very popular on social media and all videos should be shared on as many social media platforms as possible.  The more people that see your video, the more exposure your business receives, increasing brand awareness and site traffic.nn3. SEO your videonnVideo content is indexed by Google, therefore SEO strategies apply to videos just like any other content.  Keywords should be used in video title tags and descriptions.  Effective use of keywords increases chances your video will be found by customers and search bots alike.nnHopefully my video marketing tips help your business get started with video for their online marketing strategy in 2014!    If you would like more online marketing advice in the Katy area and Houston, please Contact James R. Alexander at WSI Digital Marketing today.nn